Unternehmen

LENI home design - the company

For many years the company Gebr. Lenz GmbH has been known as a supplier of a wide range of hydroculture products in the houseplant industry. A comprehensive product line of high-quality textile flowers has been added to the range.

This includes arrangements, potted plants, table decorations and impressive trees. These products cover the whole area of interior plantscaping including terraces and balconies.

They also meet the demand for gift items and accessories. Recently decorative containers and pots for plants in soil have been included to complement the product range.

To match this change in the market approach Leni is now operating under the new logo "Leni Home Design" in the marketplace. By reacting to changing customer demands, Leni has restructured the company to combine all products under this label.

Leni recognizes that it is not the individual product but the lifestyle-related combination of products that counts. The pivot for this holistic assortment of products is an efficient inhouse logistic system. This system enables the company to meet the demands of the various enterprise resource planning systems (ERP) of the customers.